Prada

Prada

Prada is an Italian fashion brand, considered a symbol of luxury and status. At the beginning of its history, the brand was specialized in suitcases, handbags and leather goods. However, everything changed when the brand's art direction passed into the hands of its owner's granddaughter, Miuccia Prada, who took over the family business in 1978, turning Prada into a trendsetter and producer of "concepts." The stylist, in her youth, participated in student movements and wanted to bring to her collections an intelligent, well-informed, bold and innovative woman, very different from the feminine and sensual style preached by her countryman Gianni Versace.

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